It's an age old question that only the gender shopping guide can give us the answer to. The 'Christmas 2014 Shopping 'A-Gender' Men vs Women' infographic outlines the spending habits of men and women during the holidays. It's everything we expected and more — with men willing to spend large amounts of money on fewer gifts and women spending less money on more gifts.
Some common ground includes shopping in-store for jewelry. 26% of men aged 45-54 are more likely to leave Christmas shopping till the week before the holiday. However, 33% of women finish their holiday shopping in November. Not to mention, it is stated that 50% of men need help from associates on what to pick out for holiday gifts.
Holiday Gender Shopping Charts
This Gender Shopping Guide Shows Spending Habits of Males & Females
Trend Themes
1. Holiday Shopping Habits - Analyze the spending patterns of different genders during the holiday season to identify opportunities for targeted marketing campaigns.
2. Last-minute Shopping - Explore strategies to capture the attention of male shoppers aged 45-54 who tend to procrastinate with their holiday shopping.
3. Assisted Shopping - Develop initiatives to assist male shoppers in selecting the right gifts, leveraging the 50% of men who seek help from associates.
Industry Implications
1. Retail - Create personalized marketing strategies and in-store experiences to cater to the different spending habits of male and female shoppers during the holidays.
2. Jewelry - Promote in-store shopping experiences and online gift customization options to capture the attention of both male and female shoppers looking for jewelry gifts.
3. E-commerce - Develop user-friendly gift recommendation algorithms and personalized shopping experiences to cater to the diverse spending patterns of male and female shoppers.