The Gauss LED Packaging Concept was designed by Fastway. Fastway wants to put Gauss on the map because the lighting company has begun to produce LED bulbs and lighting based on future technologies. This exciting technology needs exciting packaging and Fastway has created some standout pieces.
The boxes are divided into cold, warm and neutral color temperatures. The designer also acknowledged details like the number of diodes which are visualized too.
Implications - One of the most important parts of selling a brand is its packaging. By featuring packaging that is avant-garde yet still true to the product, the company shows a willingness to eschew the traditional conventions of product design in favor of something unique. This engenders goodwill from consumers seeking products from a company that places innovation over the 'safe' choice.
Bright Bulb Boxes
Gauss LED Packaging Concept Helps the Brand's Technology Stand Out
Trend Themes
1. LED Packaging - LED lighting companies can utilize innovative packaging designs (such as Gauss LED Packaging) to differentiate themselves from traditional lighting competitors and showcase their cutting-edge technology.
2. Color-temperature-divided Packaging - Division of packaging design by color temperatures (such as the cold, warm and neutral boxes of Gauss LED Packaging) can help customers identify the appropriate LED bulbs for their needs.
3. Avant-garde Packaging - Innovative and unique packaging (such as the standout designs of Gauss LED Packaging) can help businesses showcase their brand as forward-thinking and innovative.
Industry Implications
1. Lighting - Lighting companies producing modern LED technology can benefit from creative packaging designs (such as Gauss LED Packaging) as a way to distinguish themselves in a competitive market.
2. Design/branding - Design and branding firms can leverage the trend of cutting-edge packaging (such as Gauss LED Packaging) as a way to differentiate their services from competitors who offer traditional packaging designs.
3. Retail - Retailers selling LED lighting products can use packaging design (such as the color-temperature-divided boxes of Gauss LED Packaging) to help customers identify and choose the right bulbs for their needs.