Times Square recently hosted a 20-foot long inflatable colon, complete with diseased insides. The Prevent Cancer Foundation and pharmaceutical giant Sanofi-Aventis co-sponsored the event as part of a colorectal cancer awareness campaign that will be touring the US.
Canada has a similar project created by Publi-Air. Its 40’ giant colon tunnel for the Colorectal Cancer Association of Canada will be traveling across Canada to raise awareness of this highly preventable disease.
Walk-Though Colons
Gargantuan Colorectal Cancer Awareness Campaign Goes On Tour
Trend Themes
1. Colorectal Cancer Awareness Campaigns - Opportunity for businesses to develop innovative campaigns and events to raise awareness of colorectal cancer.
2. Inflatable Props in Advertising - Businesses can explore the use of inflatable props as attention-grabbing marketing tools for their campaigns.
3. Health Education Initiatives - Potential for businesses to create educational programs and initiatives to inform the public about preventable diseases like colorectal cancer.
Industry Implications
1. Healthcare - Disruptive innovation opportunity for healthcare organizations to collaborate with cancer associations and develop impactful awareness campaigns.
2. Advertising and Marketing - Promising opportunity for advertising agencies to incorporate inflatable props into their clients' campaigns, creating memorable experiences for the audience.
3. Education - Educational institutions and organizations have the chance to develop health education programs to educate the public about preventable diseases and promote early detection.