From adventure wear to cozy streetwear, THE NORTH FACE's latest collection for its PURPLE LABEL spotlights some function-forward and aesthetically pleasing silhouettes, including numerous renditions of the brand's beloved fuzzy fleece, as well as its iconic outerwear staples.
The color palette is rich and impactful, mixing nuances in subtle and fashion-forward ways. The elevated looks are part of THE NORTH FACE's offerings for the Fall/Winter 2019 season.
As mentioned previously, the PURPLE LABEL collection boasts a number of reworks of the adventure brand's iconic fuzzy fleece silhouette. This includes the texture on classic pull-over styles -- a very popular design in the context of contemporary fashion, as well as some more daring renditions like a thigh-length, turquoise fuzzy fleece zip-up.
Cozy Adventure Wear
THE NORTH FACE Spotlights Its Fuzzy Fleece Silhouette for Fall/Winter 2019
Trend Themes
1. Adventure Wear - Disruptive innovation opportunity: Explore sustainable and high-performance materials to create innovative adventure wear.
2. Cozy Streetwear - Disruptive innovation opportunity: Combine style and comfort in streetwear by incorporating cozy textures and modern designs.
3. Fuzzy Fleece Silhouette - Disruptive innovation opportunity: Innovate and expand on the fuzzy fleece trend by incorporating unique patterns, prints, and color options.
Industry Implications
1. Outdoor Apparel - Disruptive innovation opportunity: Develop outdoor apparel lines that combine functionality with fashion-forward designs.
2. Fashion Retail - Disruptive innovation opportunity: Integrate cozy and functional outdoor elements into fashion retail offerings to meet the demand for comfortable yet stylish clothing.
3. Textile Manufacturing - Disruptive innovation opportunity: Develop new manufacturing processes and techniques to create innovative fuzzy fleece materials for various industries.