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FUJIFILM and Nintendo Enhanced Features to INSTAX MINI LINK App

Fujifilm Corporation and Nintendo are continuing their partnership to bring new features to the FUJIFILM INSTAX MINI LINK for Nintendo Switch App. In addition to already existing characters from games like Super Mario and Animal Crossing, the app now includes Splatoon 3 characters, allowing users to share their favorite gaming moments with others. The app, which is available for download on Android and iOS devices, allows users to add filters and frames to their Nintendo Switch screenshots, which can then be printed onto INSTAX mini photos using the Mini Link series of smartphone printers.

Fujifilm is also introducing a new color option for the FUJIFILM Instax Mini Link 2 Smartphone Printer, called the Special Edition Clay White. The printer features black accents around the front power button and film ejection slot, and will be available in a bundle kit with a silicone case featuring Splatoon 3 characters.

The updated app also includes enhanced INSTAXAiR capabilities, which allow users to add graphics, including Splatoon 3 characters, to their smartphone photos. Users can also record a video of the drawing process and share it as a QR code, which can be scanned and viewed on a smartphone or shared on social media.

The Mini Link 2 Special Edition Smartphone Printer bundle will be available for a manufacturer's suggested retail price of $179.99, and the updated Instax Mini Link for Nintendo Switch App is expected to be available for free download in mid-January 2023.
Trend Themes
1. Gaming-photography Integration - There is an opportunity for gaming and photography companies to collaborate and enhance user experiences through integrated apps and devices.
2. Personalized Printed Photos - There is an opportunity for printing companies to innovate by allowing users to customize their printed photos with frames and filters from integrated apps.
3. Augmented Reality for Photography - There is an opportunity for companies to introduce augmented reality features in their photography apps to enhance user experiences and add value.
Industry Implications
1. Gaming Industry - The gaming industry can leverage collaborations with photography companies to offer fans new ways to capture and share their favorite gaming moments.
2. Photography Industry - The photography industry can innovate by collaborating with gaming companies to offer personalized printing options that integrate with popular games.
3. Software Development Industry - The software development industry can disrupt by introducing augmented reality features in photography apps, expanding the possibilities for user experiences.

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