Fuelled Fudge Bars

The Promax Chocolate Squares Feature a High Protein and Low Sugar Blend

For athletes and workout enthusiasts seeking a sweet treat post-activity to help satisfy their dessert cravings can turn to the Promax LS Lower Sugar Chocolate Fudge bars that taste and look like fudge, but are instead filled with healthy ingredients. The bars are naturally made, gluten-free and filled with vitamins to provide consumers with the fibre and protein they need while simultaneously providing a guilt-free snack indulgence.

The Promax bars feature a chocolate fudge base made from vitamins, fibre and muscle protein -- without any added filler, additives or chemicals used to bind the bar or provide the sweet taste.

While it can be difficult to kick sugar cravings all together, opting for healthier alternatives gives consumers a sense of guilt-free indulgence without compromising their healthy lifestyles.
Trend Themes
1. Lower Sugar Snacks - The trend of lower sugar snacks presents an opportunity for companies to create guilt-free indulgences for health-conscious consumers.
2. Protein-rich Treats - The demand for protein-packed snacks creates an opportunity for the development of innovative treats that satisfy cravings while providing necessary nutrients.
3. Naturally Made Ingredients - The trend towards natural and clean-label ingredients in snacks opens up opportunities for companies to create healthier alternatives to traditional indulgent products.
Industry Implications
1. Health Food Industry - The health food industry can capitalize on the trend of lower sugar snacks by offering a wide range of guilt-free indulgences to health-conscious consumers.
2. Fitness Industry - The fitness industry can leverage the demand for protein-rich treats by creating innovative post-workout snacks that not only taste delicious but also provide necessary nutrients for muscle recovery.
3. Food Manufacturing Industry - The food manufacturing industry has an opportunity to meet the demand for naturally made ingredients by developing new production processes and sourcing high-quality, clean-label ingredients.

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