FuboTV announced the FuboTV Gambling feature for users of the application. The feature will allow early viewers on sports games and other competitive events to place bets on which team or player will win prior to the game. These bets will not be placed in real money, but rather in 'Points,' which can be accrued on a per-account basis. This is a separate application from FuboTV's adult-only 'Sportsbook' application, which allows for real money gambling.
The CEO of FuboTV noted that this new functionality is part of a company goal to make television viewing more interactive and engaging, as more and more viewers each year use traditional television as background content. FuboTV refers to the free point gambling feature as 'Perfect Pick’ems,' as it only refers players who choose the winning competitor.
Gamified Smart TV Apps
FuboTV Announced a New Free 'Point' Gambling Service for Sports Games
Trend Themes
1. Gamified Television - Opportunity to gamify other television and streaming services through features such as betting on sports games or shows.
2. Interactive Television - Allowing users to engage and interact with television shows and live events through betting or other gaming features.
3. Growth of Entertainment Industry - Integrating gambling features into television and streaming services to appeal to new audiences and potentially increase revenue.
Industry Implications
1. Streaming Services - Opportunity for streaming services to integrate gambling or gaming features to increase user engagement and retention.
2. Sports Betting - Potential for companies in the sports betting industry to partner with streaming platforms to provide new betting opportunities for viewers.
3. Television Broadcasting - Incorporating gamification and interactive features into traditional television broadcasts to keep up with changing viewer expectations and preferences.