One Planet Pizza was created by father-son duo Mike and Joe Hill in 2016 as an alternative to other boxed pizzas on the market and as of 2022, the frozen vegan pizza brand became the first of its kind in the UK to integrate carbon labeling. According to the brand, its products boast an average 47% lower carbon footprint than meat and dairy pizzas.
On the frozen pizza boxes, there's a carbon rating that consumers can quickly consult to help them make informed purchasing decisions in favor of the planet. While the brand's Stonebaked Mediterranean Vegetable, Stonebaked Hawaiian and Stonebaked Spicy Pepperoni, for example, have been assigned an "A" carbon rating, the Stonebaked Three Cheeze Margherita boasts a "B."
Carbon-Rated Pizzas
One Planet Pizza's Frozen Vegan Pizza
Trend Themes
1. Carbon Labeling - The use of carbon labeling on food and beverage products can help consumers make more informed purchasing decisions based on their environmental impact.
2. Plant-based Foods - The growing demand for plant-based foods has created an opportunity for the development of innovative products with a lower environmental impact than traditional meat and dairy-based foods.
3. Sustainable Packaging - The adoption of sustainable packaging for food and beverage products can further reduce the environmental impact of the industry and increase consumer perception of brands as socially conscious.
Industry Implications
1. Food and Beverage - The food and beverage industry can integrate carbon labeling and adopt more sustainable practices to meet consumer demand for environmentally conscious products and reduce their carbon footprint.
2. Packaging - The packaging industry has the opportunity to develop sustainable packaging materials that reduce their environmental impact and can be used by the food and beverage industry to package environmentally conscious products.
3. Retail - Retailers have the potential to increase the availability of environmentally conscious products, such as those with carbon labeling, and provide consumers with more informed purchasing options.