With 'Frozen 2' about to hit cinemas across North America, Edy's Frozen 2 ice creams have hit store shelves. Available in two magical new flavors, the frozen desserts are a fitting way to celebrate the new film.
Edy's Frozen 2 ice creams come in both Magical Mint Snowflake and ChocOLAF Fudge Swirl flavors. The former starts with mint light ice cream, which is swirled with fudge cookies and confectionary snowflake pieces. The result is a mint green and purple ice cream that looks like a swirling snowstorm. On the other hand, the ChocOLAF Fudge Swirl flavor consists of chocolate and marshmallow light ice cream mixed with a fudge swirl and little confectionary character Olaf pieces. Both ice creams are limited-edition flavors and come in one and a half-liter containers.
Cinematic Ice Cream Collections
Edy’s Frozen 2 Ice Creams Come in Two Magical Flavors
Trend Themes
1. Limited-edition Ice Creams - The release of limited-edition ice cream flavors tied to popular movies is a disruptive innovation opportunity in the frozen dessert industry.
2. Movie Tie-in Collaborations - Collaborating with film studios to create themed ice cream flavors presents a disruptive innovation opportunity for both the food industry and the entertainment industry.
3. Creative Flavor Combinations - Experimenting with unconventional flavor combinations, such as mint and fudge cookies or chocolate and marshmallow with character-shaped pieces, can lead to disruptive innovation in the ice cream industry.
Industry Implications
1. Frozen Dessert Industry - The frozen dessert industry can capitalize on the trend of creating limited-edition ice creams tied to popular movies, attracting consumers with unique and engaging flavor experiences.
2. Food Industry - Collaborating with film studios to create movie-themed ice cream flavors can be a disruptive innovation opportunity for the food industry, creating buzz and driving consumer interest.
3. Entertainment Industry - Partnering with food brands to develop movie tie-in ice cream flavors can provide a disruptive innovation opportunity for the entertainment industry, extending the brand experience beyond the screen.