Wendy's iconic Frosty is about to get an upgrade in the form of the new Frosty-ccino.
Earlier this week, Wendy's announced that it was committing to breakfast with the debut of an extensive new breakfast menu. But while the new Honey Butter Chicken Biscuit and Breakfast Baconator certainly had people talking, it was the announcement of the new Frosty-ccino that created the most buzz.
Just as the name suggests, the new Frosty-ccino takes combines Wendy's signature Frosty creme in chocolate or vanilla, with a serving of cold brew coffee. The result is a drink that has the thick and creamy texture of a Frosty milkshake, but the jolt of caffeine that you expect from cold brew. As Wendy’s CEO Todd Penegor explains, "we put Wendy’s fan favorites on our breakfast menu to set us apart from the competition."
Cold Brew Coffee Milkshakes
The Frosty-ccino Combines a Wendy's Frosty with Cold Brew Coffee
Trend Themes
1. Cold Brew Milkshake Trend - The combination of cold brew coffee with milkshakes is a growing trend in the beverage industry, offering consumers a unique blend of flavors and textures.
2. Caffeinated Fast Food Trend - The incorporation of caffeine into fast food menus is becoming more popular as consumers look for convenient ways to get their caffeine fix on the go.
3. Breakfast Menu Expansion Trend - Fast food chains are expanding their breakfast menus to keep up with the demand for breakfast items and to stay competitive in the industry.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to experiment with the combination of coffee and milkshakes to create unique, new products.
2. Fast Food Industry - The fast food industry can incorporate caffeine into their menus and expand their breakfast offerings to stay competitive and meet customer demand.
3. Coffee Industry - The coffee industry can collaborate with fast food chains to create innovative coffee-based drinks to incorporate onto their menus.