Domestic appliance brand Hotpoint recently kicked off a 'Fresh Thinking for Forgotten Food' campaign with Jamie Oliver in order to bring attention to the fact that "a third of all food produced in the world is wasted." As part of the campaign, Hotpoint and Jamie Oliver are spotlighting the some of the most commonly wasted foods like bread, bagged salads, vegetables and leftovers, as well as how to creatively repurpose them.
As part of an effort to get people thinking differently about the food in the kitchen, Hotpoint is launching a Fresh Thinking Pop-Up Café featuring a menu inspired by the top wasted foods in the UK. At the pop-up, customers will be able to take advantage of a "pay-as-they-feel" scheme, with all proceeds going towards food waste-fighting charity FoodCycle.
Food Waste-Fighting Cafes
The Hotpoint's Fresh Thinking Cafe Menu is Inspired by Often-Wasted Food
Trend Themes
1. Food Waste Reduction - The food industry can create disruptive innovation opportunities by finding ways to reduce waste and repurpose commonly wasted food items.
2. Sustainable Eating - As consumers become more mindful of their impact on the environment, they are looking for ways to eat sustainably and support brands that align with their values.
3. Charitable Consumption - Consumers are increasingly interested in supporting businesses that give back to their communities, creating an opportunity for brands to partner with charitable organizations or donate proceeds from sales.
Industry Implications
1. Food Service - Restaurants and cafes can create innovative menus and pricing strategies that combat food waste and align with consumers' desires for sustainable eating and charitable consumption.
2. Appliances - Appliance brands can develop new technologies that make it easier for consumers to repurpose leftover food items or extend the shelf life of perishables, reducing overall waste.
3. Charities - Charitable organizations focused on food waste reduction can explore partnerships with businesses to create fundraising opportunities and raise awareness about ways to combat food waste.