Coca-Cola has partnered up with Constellation Brands, an alcohol manufacturer, to introduce an array of Fresca cocktails. Fresca is a sparkling soda brand that operates under Coca-Cola and Fresca products are often used in at-home cocktail making recipes in many households.
Now, Fresca is entering the ready-made cocktail market with its 'Fresca Mixed by Constellation' line which will have various cocktails inspired by popular recipes created by fans who have been mixing alcoholic drinks with Fresca products already. This gives the Fresca cocktails not only a diverse array of flavors but also a strong connection to consumers and cultures around the world.
Fresca Mixed is the second major entry into alcoholic beverages from Coca-Cola, with the first being a line of hard seltzers the brand introduced in 2020.
Soda-Branded Cocktails
Coca-Cola is Releasing a Line of Mixed Fresca Cocktails
Trend Themes
1. Ready-made Cocktails - There is an opportunity for companies to innovate in the space of ready-made cocktails using popular non-alcoholic beverage brands as mixers, such as Fresca.
2. Brand Partnerships in Alcohol - More opportunities for partnerships between non-alcoholic beverage brands and alcohol manufacturers to create unique alcoholic drinks with a familiar flavor profile.
3. DIY Cocktails with Non-alcoholic Beverages - As more people are opting to make cocktails at home, there is an opportunity for non-alcoholic beverage brands to develop cocktails recipes that use their products as mixers and encourage more at-home experimentation.
Industry Implications
1. Alcoholic Beverage - Alcoholic beverage companies can partner with popular non-alcoholic beverage brands to innovate and diversify offerings in the ready-made cocktail space.
2. Non-alcoholic Beverage - Non-alcoholic beverage companies can develop recipes and market their products as mixers for at-home cocktails in order to expand their consumer base.
3. Marketing and Advertising - Companies can use consumer-generated recipes to create authentic and culturally-relevant marketing campaigns for ready-made cocktails, leveraging the power of social media and user-generated content.