DDB, Paris released the campaign for the French Federation of Soccer (FFF) promoting the France vs Brazil game occurring in February of 2011. The match between the two diverse cultures, both with such dire love for the game, will definitely be an intense one to watch.
The metaphorical imagery in the advertisement portrays France as the rooster and Brazil as the sultry dancer, all inclining their cultural aspects and how both will fight to the end. Check out the FFF website for all the game schedules.
Fierce Sportsvertising
The French Federation of Soccer Gets Riled Up for an Upcoming Match
Trend Themes
1. Cultural Sportsvertising - Opportunities for showcasing the identities of opposing teams with creative and metaphorical imagery to increase fan engagement
2. Global Sports Tourism - Marketing cross-border sports events to attract tourists and create economic opportunities for host countries
3. Virtual Sports Events - Leveraging technology to host virtual sports events that transcend geographical and cultural barriers
Industry Implications
1. Sports Marketing - Using creative advertising strategies to promote sports events and increase fan engagement
2. Tourism - Partnering with sports organizations and hosting cross-border sports events to boost tourism and local economies
3. Technology - Developing innovative solutions to host virtual sports events for global audiences