While the US presidential election may bring anxiety to some, the bakery brand Great American Cookies is trying to make the idea of voting a little sweeter by offering free cookies to those who cast their ballot.
The special election day promotion is set to take place on November 8th, 2016, at participating Great American Cookies locations. On this day, customers can come in after voting to pick up their free treat. While it doesn't mater who each customer casts their ballot for, they must be wearing their "I Voted" sticker in order to redeem the free cookies offer. As the Exectutive Vice President of Great American Cookies David Kaiser explains, "We can all agree that this election season has been anything but sweet and Great American Cookies wants to end it on a positive note for customers."
Election Day Cookie Giveaways
Great American Cookies is Giving Away Free Cookies to Those Who Vote
Trend Themes
1. Election Day Promotions - Businesses are offering incentives to encourage voter turnout and create positive brand experiences.
2. Social Responsibility Marketing - Companies are using promotional activities tied to societal issues to engage consumers and build brand goodwill.
3. Brand Activation Through Civic Engagement - Brands are leveraging civic events like elections to drive customer engagement and foster a sense of community.
Industry Implications
1. Bakery - Bakeries can draw customers and create customer loyalty by offering promotions tied to civic events.
2. Retail - Retailers can attract shoppers and increase foot traffic by providing incentives for those who participate in elections.
3. Food and Beverage - Food and beverage establishments can boost customer satisfaction and loyalty by offering free treats to voters.