If you’re as excited as I am about Fred: The Movie say ‘yeah’! Nobody huh? I guess I can’t blame you. Lucas Cruikshank, aka ‘Fred', is easily the most popular YouTube star. His homemade videos (complete with chipmunk voice), have garnered him millions of fans and hundreds of millions of views the world over. Now Nickelodeon is attempting to cash in on the ‘Fred’ mania by green-lighting 'Fred: The Movie.'
'Fred: The Movie' will be a made-for-TV movie starring, you guessed it, Fred. Details are scarce, but we do know the movie includes John Cena! This movie deal is a huge step for YouTube stars. Hopefully more viral celebs find a way to cash in off of their Internet fame.
YouTube Stars as Film Stars
'Fred: The Movie' is Coming to a Television Near You
Trend Themes
1. Youtube Stars - Opportunity for YouTube stars to transition into mainstream film and television.
2. Viral Celebs - Potential for viral celebrities to capitalize on their internet fame through movie and television deals.
3. Made-for-tv Movies - Emerging trend of producing made-for-TV movies featuring popular internet personalities.
Industry Implications
1. Film - Film industry can explore opportunities to collaborate with YouTube stars to create engaging content.
2. Television - Television networks can leverage the popularity of YouTube stars to attract younger audiences.
3. Internet Fame - Industries related to internet celebrity culture can provide services and platforms to support viral celebrities.