Sold in both pink and blue, Petite Guerlain is a new fragrance for children from a perfume house that has been around since 1828. As one of the world's oldest perfume houses, Guerlain keeps up the tradition of releasing special edition bottles and scents when there is a new season or event happening in the world. In the case of Petite Guerlain, the release is timely, since Kate Middleton is due to give birth to the second royal baby any day now.
The fragrance is described as having the "sweet smell of innocence with a tint of mischief," composed from ingredients like orange blossom, mimosa, acacia honey and pistachio. Each luxurious bottle for children sells for about $270 and can be engraved upon request—this is one baby shower gift that would be beyond decadent.
Extravagant Youth Perfumes
Petite Guerlain is a Lavish Fragrance for Children
Trend Themes
1. Luxury Children's Fragrances - Opportunity for luxury brands to expand into the children's market and create new fragrances specifically for youth.
2. Celebrity-inspired Fragrances - Opportunity for fragrance houses to create scents inspired by current events or popular figures to create buzz and PR opportunities.
3. Personalized Fragrances - Opportunity for custom engraving and personalization services to be offered by fragrance houses to give gifts an extra touch of luxury and customization.
Industry Implications
1. Luxury Fragrance - A potential market opportunity for the industry to create and market new fragrances for children.
2. Celebrity Fragrance - A potential market opportunity for the industry to create event or persona-inspired fragrances and target the luxury market.
3. Personalized Gifting - A potential market opportunity for the industry to offer custom engraving services to personalize luxury gifts in a unique and memorable way.