JWT advertising agency in Buenos Aires, Argentina has produced a series of three similar print ads for the 'Ford Cargo 1722E with three axles campaign. "If you can load it, we can move it" is the tagline of the three ads dubbed 'Vault,' 'Organ' and 'Elephant.'
A winner at the Cannes Lions International Advertising Festival, the Ford Truck ads have been compared to the viral Honda Cog commercial. Hmm, I sense a rivalry.
Implications - With the advertising world becoming increasingly competitive, it is important for corporations to execute as much creativity and originality as possible in their advertising campaigns. Using humorous and entertaining images is a great way to capture the attention of an audience.
Elephant-Carrying Trucks
The Ford Truck Ads Won at the Cannes Lions Advertising Festival
Trend Themes
1. Humorous Advertising - Creative and entertaining ads utilizing humor and wit are gaining popularity as a means to capture an audience's attention.
2. Viral Advertising - As seen with the success of the Honda Cog commercial and the Ford Truck ads, viral advertising has become a key component of modern marketing campaigns.
3. Cargo Transport - As showcased in the Ford Truck ads, the use of heavy-duty trucks for cargo transport continues to be an important and relevant industry trend.
Industry Implications
1. Automotive - The automotive industry continues to explore new and innovative advertising tactics, such as the Ford Truck ads that earned recognition at the Cannes Lions festival.
2. Advertising - As the competition for consumer attention grows, the advertising industry is embracing new creative approaches to capture their target audience's attention.
3. Transportation and Logistics - The use of heavy-duty trucks, such as the Ford Cargo 1722E, for the transport of large and heavy cargo is a critical component of the transportation and logistics industry.