To celebrate our planet and the idea that camping and exploring new places is always an enjoyable experience, Parks Project created its new 'For a Good Time Call' collection. In honor of Earth Month, and every month, the Parks Project is encouraging younger generations to become advocates for our planet and 'leave it better than they found it' by giving back to US national parks with every purchase made.
The For A Good Time Call National Parks Hotline tee and Nalgene will launch on April 5th. The series features an actual phone number for "anyone to call in to get all their national parks questions answered, including having the opportunity to chat with Parks Project co-founder Keith Eshelman."
Cheeky National Park Apparel
Parks Project Debuted the New 'For a Good Time Call' Collection
Trend Themes
1. Ethical Fashion - Parks Project promotes environmental conservation by giving back to US national parks with every purchase made.
2. Sustainable Tourism - The For A Good Time Call National Parks Hotline tee and Nalgene promote a fun concept to explore new places whilst leaving them better than in which you found them.
3. Eco-conscious Marketing - Parks Project's For A Good Time Call collection uses innovative marketing and communication strategies through the incorporation of a hotline number to connect with consumers.
Industry Implications
1. Apparel and Fashion - Parks Project is an example of how fashion companies can drive change in preserving the environment.
2. Tourism and Travel - The For A Good Time Call National Parks Hotline tee and Nalgene promotes sustainable tourism by encouraging customers to visit national parks and leave them in a better state.
3. Marketing and Advertising - Eco-conscious marketing can be a disruptive innovation opportunity for companies looking to stand out in a crowded market.