When you put together football and fashion only you can get is VEDETTE -new fashion for young women. Vedette launches designer football clothing collections from designer and label-founder Katie Walker. It is an excellent idea!
Implications - What is most impressive about this idea is that it shows how lucrative boldly forging ahead into a relatively untapped niche market can be. Instead of struggling to compete in the crowded industries of women's fashion, or sportswear, Vedette proves in this instance that combining two seemingly disparate concerns into one can yield tremendous results. This is a lesson that can be applied in nearly any industry, and can allow businesses to be the first to reach a new concern desire.
Football + Fashion (For Girls!)
Football + Fashion (For Girls!)
Trend Themes
1. Fashionable Sports Apparel - Combining fashion and sports apparel to create unique collections that cater to niche markets.
2. Niche Market Dominance - Boldly forging ahead into untapped niche markets can be lucrative and yield tremendous results.
3. Disparate Concerns Combination - Combining two seemingly disparate concerns into one can create disruptive innovations and reach new consumer desires.
Industry Implications
1. Women's Fashion - Creating unique collections that cater to niche markets within the women's fashion industry.
2. Sportswear - Expanding into untapped markets within the sportswear industry to cater to specific consumer desires.
3. Athletic Apparel - Incorporating fashion elements into athletic apparel to create unique and stylish pieces.