I’ve never thought of new shoe arrivals in such a literal fashion before, as SapientNitro ad agency has with their Foot Locker Get It Early campaign. Featuring the latest Adidas and Puma kicks, these ads bring a space odyssey feel to the momentous birthing experience.
Photographer Jesse Stevens captures these sci-fi shots for the Australian-based ad agency. The Foot Locker Get It Early campaign also features the tag lines ‘Just Out’ and ‘A New Arrival.’ I’m not sure how I feel about these stylized print ads, but I’m sure they hit home with Foot Locker customers.
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Foot Locker 'Get It Early' Campaign Births New Sneaker Arrivals
Trend Themes
1. Sci-fi Advertising - Disruptive innovation opportunity: Using sci-fi themes in advertising campaigns to create a futuristic and memorable brand image.
2. Early Access Marketing - Disruptive innovation opportunity: Offering exclusive early access to new products as a marketing strategy to generate excitement and create a sense of exclusivity.
3. Stylized Print Ads - Disruptive innovation opportunity: Creating visually striking and unique print advertisements to capture the attention of customers in a digital-dominated advertising landscape.
Industry Implications
1. Sportswear Retail - Disruptive innovation opportunity: Introducing unique marketing campaigns and early access strategies to disrupt the traditional retail model and attract younger, tech-savvy consumers.
2. Advertising - Disruptive innovation opportunity: Incorporating unconventional and visually captivating themes in advertisements to engage audiences and stand out in a crowded advertising industry.
3. Photography - Disruptive innovation opportunity: Exploring innovative visual techniques and concepts in photography to create eye-catching and memorable campaigns for clients in various industries.