Iftach Gazit is a student designer who created a unique set of food bags that are meant to be cooked with an appliance that's found outside of the kitchen.
The vacuum-sealed 'Sous La Vie' packaging (made from waterproof paper) takes its inspiration from the tradition of sous-vide cooking, and makes it possible for people to toss a food bag in the washing machine along with their laundry. As Gazit explains: "Instead of following a sous-vide recipe and cooking a piece of meat at 58˚C for two and a half hours, just set your washing machine to 'synthetics' for a long duration programme. Cooking vegetables? Set your machine to 'cotton' for a short duration programme."
Sous La Vie prototypes feature the "cooking" instructions on the bags in the same way that washing tags are included on pieces of clothing.
Washing Machine Meal Pouches
'Sous La Vie' Food Bags Can Be Cooked in the Washing Machine
Trend Themes
1. Non-kitchen Cooking - Sous La Vie's innovative packaging allows for non-kitchen cooking, creating opportunities for disruptive innovation in food, appliance and even fashion industries.
2. Alternative Cooking Methods - People are looking for alternative cooking methods, such as using their washing machine, and businesses in the food and appliance industries can explore ways to tap into this demand.
3. Convenience Cooking - The Sous La Vie food bags provide a convenient option for meal prep and cooking, particularly for busy professionals, thus offering opportunities for disruptive innovation in the meal kit delivery industry.
Industry Implications
1. Food - The food industry can explore ways to innovate in packaging and cooking methods to cater to consumer demand for convenience and alternative cooking options.
2. Appliance - The appliance industry can look at creating products that accommodate non-kitchen cooking, such as washing machines or other appliances that can double as cooking equipment.
3. Fashion - The fashion industry can also explore opportunities in waterproof and durable fabrics that could be used in the packaging of food products, expanding their reach beyond clothing and accessories.