The food and beverage experience has always been of importance to many consumers—especially those who enjoy stimulating their tastebuds. The COVID-19 pandemic has drastically changed the way individuals handle themselves in public and business environments. Attempting to mitigate the stress of this change is Pinch who launched Parcel— "an elevated, at-home food and beverage experience, meant to connect people, even when they're apart."
The product is intended to help companies reinvent how they engage in entertainment, fundraisers, or virtual gatherings. Emphasizing a special occasion, Parcel offers "a balanced and diverse menu plated in chic minimalist reusable steamer baskets and imaginative cocktails paired with thoughtfully curated glass and cork barware."
In addition to this, the food and beverage experience is also designed to be zero-waste.
Elevated Dining Experiences
Pinch Delivers a New Food and Beverage Experience with Parcel
Trend Themes
1. At-home Dining Experience - The trend towards delivering high-quality dining experiences to people's homes creates opportunities for reinventing events and gatherings.
2. Sustainable Food and Beverage - Creating an eco-friendly dining experience can provide a unique selling point and be a disruptive innovation opportunity in the food and beverage industry.
3. Virtual Dining Experiences - The shift towards virtual gatherings and events during the COVID-19 pandemic creates opportunities for delivering unique and unforgettable virtual dining experiences.
Industry Implications
1. Food Delivery - The food delivery industry can leverage innovative food and beverage experiences to differentiate from competitors and gain market share.
2. Sustainability - The sustainability industry can partner with food and beverage companies to help create zero-waste and eco-friendly dining experiences.
3. Event Planning - The event planning industry can incorporate high-quality virtual dining experiences and elevate the at-home dining trend.