This futuristic, hi-tech installation in the center of Harajuku, Tokyo, is in fact, an online game portal store for mobile phones. The Flatflat, the work of Sako Architects, was developed with NHN Japan Corporation, in order to allow visitors to experience "Hangame."
The idea behind the design was to combine virtual elements with open spaces, while representing the modern society of real and virtual environments. The organic principle is echoed in the the curved lines and cave-like spaces.
The user is encouraged to snuggle up to the curves of the forms, which are based on human dimensions. The "inorganic principle" is the white walls, neon lighting and cracked concrete flooring. One interesting note, the stools look like oversized marshmallows, maybe that’s to make you feel hungry too!
Architecture for Gamers
Sako FlatFlat Store Design Combines Real and Virtual Reality
Trend Themes
1. Virtual-physical Hybrid - Combining virtual elements with open spaces in design installations to create immersive experiences.
2. Curved Organic Architecture - The use of curved and cave-like spaces inspired by human dimensions, to create an immersive and organic experience.
3. Mixed-reality Retail - Incorporating virtual and physical elements in retail stores to create engaging shopping experiences for customers.
Industry Implications
1. Architecture and Interior Design - Opportunity for architects and interior designers to explore the use of mixed reality and organic shapes in their designs.
2. Retail - Opportunity for retailers to integrate mixed reality and immersive experiences into their stores to enhance customer engagement.
3. Gaming - Opportunity for game developers to explore creating real-world installations that combine virtual elements to create a new level of gaming experience.