California-based Fireclay Tile has been actively pursuing and collecting waste porcelain products like old toilets. These rather chunky items survive a trip to the landfill and are repurposed into beautiful ceramic tiles.
Working with local recyclers, the reclaimed porcelain is ground down and comprises more than 70 percent of a new tiles material.
The Debris and Express Series tiles from Fireclay Tiles is an unconventional solution to discarded porcelain bowls.
Implications - The green revolution has informed the ethical decision making of a new generation of young adults. This group values waste reduction and efficient design. Companies looking to form a deeper relationship with this demographic should champion the successes of their environmental strategies.
Transformed Trashed Toilets
Fireclay Tile Gives Old Toilets New Life
Trend Themes
1. Repurposed Porcelain - The trend of repurposing discarded porcelain into new materials presents an opportunity for eco-friendly and sustainable innovation.
2. Recycled Raw Materials - The trend of using recycled materials as raw materials in production is a disruptive innovation opportunity for reducing waste and promoting sustainability.
3. Circular Economy - The trend of implementing circular economy principles by collecting and reusing waste materials is a disruptive innovation opportunity for sustainable business practices.
Industry Implications
1. Ceramics Manufacturing - Ceramics manufacturing industry can adopt the trend of using repurposed porcelain and recycled raw materials in tile production for sustainable practices.
2. Construction and Building Materials - The construction and building materials industry can incorporate sustainable materials, such as repurposed porcelain tiles, into their projects for sustainable practices.
3. Waste Management - The waste management industry can explore partnerships with companies like Fireclay Tile to create circular economy solutions for waste reduction and repurposing.