The new Bonds underwear commercial stars an Australian YouTuber who became a star for his skills and tricks with soccer balls.
Kane’s YouTube account is full of videos of him busting all sorts of cool moves with a soccer ball, freestyle.
The Campaign Palace, Sydney saw a great opportunity in his energetic fun performance and hired him in this new spot for Bonds Underwear. The commercial is called "The Short (Freestyler)".
This goes to show you how our world is changing. From famous bloggers to stars and models that were discovered on YouTube and Myspace. It’s easier than ever before to promote yourself when you have real talent.
Recruiting Viral YouTube Stars
Bonds Commercial Stars Freestyler
Trend Themes
1. Rise of Youtube Stars - The increasing popularity of YouTube stars as influential figures in advertising and brand endorsements.
2. Utilization of Social Media Platforms - The use of social media platforms like YouTube to discover and promote talented individuals for commercial opportunities.
3. Shifting Pathways to Fame - The changing landscape of fame and celebrity, with traditional avenues being replaced by online platforms and viral content.
Industry Implications
1. Advertising - Disruptive innovation opportunities in advertising by leveraging the influence of YouTube stars for brand endorsements.
2. Fashion - Opportunities for disruptive innovation in the fashion industry by collaborating with viral YouTube stars for brand promotions.
3. Entertainment - Disruptive innovation opportunities in the entertainment industry by tapping into the talent pool of YouTube stars for movie, TV, and music projects.