In late November, Jones Soda teamed up with SQUARE ENIX Inc. to release the first Final Fantasy-themed soda in the US. Timed to coincide with the launch of FINAL FANTASY XV, the new soda gave fans a unique way to celebrate the game's release.
Dubbed 'Wiz’s Energizing Elixir,' the Final Fantasy-themed soda gained its unique name from an in-game location known as the Wiz Chocobo Post. The drink itself was orange and cream-flavored and sweetened with cane sugar just like Jones Soda's other products. As a special gift to fans, those who showed proof of purchase of FINAL FANTASY XV at Target stores were treated to a free bottle of the energizing soda.
The unique promotion demonstrates how game company can partner with food and beverage brands to create collectors items that will also appeal to non-fans.
Energizing Orange Sodas
Jones Soda Recently Created the First Final Fantasy-Themed Soda in the US
Trend Themes
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Themed Beverages — The trend of releasing themed beverages by video game and entertainment companies continues for fan celebration.
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Event-specific Products — Companies can release products timed with the launch of a highly-anticipated event as this leads to greater engagement from fans.
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Promotional Products — Creating promotional items to reward customer behavior and drive sales can help to increase brand loyalty.
Industry Implications
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Food and Beverage — Food and beverage companies can collaborate with video game companies to gain access to new customers and enhance brand recognition.
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Video Games — Video game companies can create themed products to deepen the connection their customers have with their brand and game titles.
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Retail — Retail companies can use promotional items to drive sales and promote specific products within their stores.