FIJI Water is working towards making all of its plastic bottles from 100% recycled plastic (rPET) by 2025 and will also be introducing alternatives to single-use bottles as part of its commitment to building a more sustainable future. The large-scale options from the brand include five-gallon packages that can fit standard hot and cold water dispensers, as well as 2.5-gallon packs that can be kept in the fridge or on the counter. Both of these new packaging options boast 75% less plastic and help to fight single-use plastic waste—as FIJI Water describes, "in the case of the five-gallon option, an estimated equivalent of 38 fewer 500mL bottles."
Beyond changing the way it packages its products, FIJI Water is also working with partners like Conservation International to support unprotected indigenous rainforest areas.
Waste-Reducing Water Dispensers
FIJI Water's Large Dispensers Cut Down on Single-Use Plastics
Trend Themes
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2. Alternative Bottled Water Options - Opportunity to introduce alternative packaging formats for bottled water.
3. Environmental Partnerships - Opportunity to collaborate with environmental organizations to support sustainable initiatives.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Develop eco-friendly packaging materials for beverages.
2. Water Dispenser Equipment - Disruptive innovation opportunity: Create advanced, efficient, and sustainable water dispenser solutions.
3. Environmental Nonprofits - Disruptive innovation opportunity: Establish partnerships with environmental nonprofits to promote sustainability in the industry.