From packaging to products, Ffern is a fragrance brand that does things differently. The organic perfume maker only releases four perfumes per year and each genderless scent launches in line with the changing seasons—a time when many consumers are naturally inclined to expand their scent wardrobes.
Ffern also differentiates itself as the first perfume maker to eliminate plastic from its packaging, as all of its packaging elements are 100% paper. The brand uses mycelium bottle trays grown from organic waste material—a by-product of the timber and hemp industry—and mycelium, to create its 100% home-compostable packaging. As the brand says, "In the Ffern studio, we have even been re-using the trays to grow herbs and other flowers. Each spring, we’ll include some seeds with our fragrance, so that ledger members can do the same."
All-Paper Perfume Boxes
Ffern’s Made-to-Order Fragrances are Packaged in Biodegradable Boxes
Trend Themes
1. Sustainable Packaging - Opportunity for companies to innovate by eliminating plastic and utilizing biodegradable materials for packaging.
2. Seasonal Scent Launches - Opportunity for fragrance brands to capitalize on consumers' desire to change scents with the changing seasons.
3. Home-compostable Packaging - Opportunity to develop packaging materials that are 100% compostable and can be reused for other purposes.
Industry Implications
1. Fragrance - Disruptive innovation opportunity for fragrance brands to shift towards sustainable packaging and seasonal scent launches.
2. Packaging - Opportunity for packaging industry to develop biodegradable and home-compostable materials to meet the growing demand for sustainable packaging solutions.
3. Organic Waste Management - Opportunity for companies in the organic waste management industry to explore the use of mycelium and other organic materials for creating biodegradable packaging solutions.