Fernando Vallejo captures the loneliness and alienation of living in a big city with his aptly-titled series 'Isolated.'
Vallejo focuses on the subject, and nothing else, by removing the bustling city background from the equation. A photo without context is a curious thing; we don't realize how heavily we rely on it to form our opinions until it is no longer available to us. Vallejo's technique of replacing the background of his photos with black forces a perspective change in the viewer.
The series looks for a purity and clarity in the subject, unpolluted by their environment. Indeed, each subject is totally anonymous, alone and stuck in what It's Nice That contributor Liv Siddall describes as a "parallel universe."
Isolated Street Photography
Fernando Vallejo Removes the Context from His Street Photography
Trend Themes
1. Contextual Disruption - Opportunities for innovative approaches that challenge the reliance on context and explore the impact of removing it from the equation.
2. Subject-centric Photography - Innovative techniques and styles that focus primarily on the subject, allowing them to stand out and provoke new perspectives.
3. Emotional Impact of Isolation - Exploring the emotional resonance of isolating subjects within their surroundings and how it elicits unique viewer responses.
Industry Implications
1. Photography - The photography industry can embrace and experiment with new methods that challenge conventional practices by focusing on subject-centric approaches and removing context.
2. Visual Arts - The visual arts industry can explore the emotional impact of isolating subjects within their surroundings through various mediums and techniques, offering thought-provoking experiences to viewers.
3. Advertising and Marketing - Advertisers and marketers can leverage the disruption of contextual removal to create attention-grabbing campaigns that challenge consumer perception and evoke strong emotional responses.