Fedrigoni Love Paper is a series of posters the luxury paper brand has displayed in its showroom. To advertise an upcoming contest, the company has created these visually stunning posters with Love Paper incorporated throughout.
Fedrigoni has done a great job of acknowledging their ties to design and has found a great way to advertise for their design contest. Fedrigoni Love Paper puts the blank slate to good use.
Additional Images: Bloggokin
Implications - With so many negative things emerging in modern society, consumers are attracted to products that bring some positivity. Items that feature a vibrant aesthetic appeal to shoppers who want to maintain a content lifestyle.
Vibrant Contest Announcements
Fedrigoni Love Paper Used Design to their Advantage
Trend Themes
1. Vibrant Advertising - Luxury brands can use visually stunning posters to advertise upcoming events and contests.
2. Positive Consumerism - Consumers are increasingly drawn to products and brands that promote positivity and contentment.
3. Design-driven Marketing - Acknowledging ties to design and incorporating it into marketing efforts is an effective way for brands to connect with their audience.
Industry Implications
1. Paper and Printing - Luxury paper brands and printing companies can use vibrant advertising to showcase their products and services.
2. Design and Creative - Design-driven marketing can be used by a variety of creative and design-focused industries to connect with customers.
3. Retail and Consumer Goods - Positive consumerism is a trend that can be applied to a wide range of industries, but it is particularly relevant to retail and consumer goods companies.