Fatal Wine is a brand that offers "small batch Malbec wine from Mendoza, Argentina," and it enlisted the designer Miguel Quiroga to create unique labels for its bottles.
The resulting collection of small batch wines features three separate labels, each of which are both eye catching and sophisticated. The labels feature single-color backgrounds, and different models. The models in the labels have parts of their bodies or items of clothing superimposed with other images -- one, for example, has galactic sunglasses and fingers, while another has an image of fluffy clouds against a blue sky where her face should be.
Fatal Wine's creative branding gives consumers a reason to purchase -- as it is highly distinctive from most others on the market.