Studio PriestmanGoode has worked on revolutionizing the fast food packaging design in order to bring chains and restaurants closer to meeting their sustainability goals. Simply dubbed 'Zero,' PriestmanGoode has envisioned an incentive-based food delivery concept. The system substitutes single-use plastic with "an attractive [fast food packaging] alternative that could be reused again and again."
The Zero boxes present a "bento-style stacking system," thanks to which the need for lids is minimized as the bottom of one container serves as the lid for another. While consumers have to pay a small fee for the reusable fast food packaging, they are reimbursed upon their next order when the containers are returned to the delivery service provider. This creates a handy loyalty scheme.
The packaging is transferable between restaurants—of course, properly sanitized after each use.
Reusable Fast Food Packaging
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Trend Themes
1. Revolutionizing Fast Food Packaging - The trend of revolutionizing fast food packaging presents opportunities for innovative alternatives to single-use plastic.
2. Incentive-based Food Delivery - The trend of incentive-based food delivery creates opportunities for loyalty programs and sustainable packaging solutions.
3. Reusable Food Packaging - The trend of reusable food packaging offers opportunities for designing eco-friendly, stackable containers.
Industry Implications
1. Food Packaging - The food packaging industry has the opportunity to innovate by developing reusable and sustainable alternatives to single-use plastic.
2. Fast Food Delivery - The fast food delivery industry can create loyalty programs and implement reusable packaging solutions to meet sustainability goals.
3. Restaurant Supply Chain - The restaurant supply chain industry can contribute to sustainability goals by adopting and integrating reusable food packaging in their operations.