In July, we introduced you to Shai, a French fashion label using hardcore porn for its catalog. Shai featured full on porn scenes with their clothing draped over the sides of the bed. Rumour has it that sales did not increase dramatically, although traffic to their site was astronomical.
Now Forbes has picked up the Shai story along with several other large labels associating themselves with porn. Adidas signed porn superstar Jenna Jameson to associate themselves with porn (see the video below).
Agent Provocateur is releasing made-for-the-internet soft core porn flicks with Kate Moss.
Even more extreme, Fashion designer Marc Jacobs, has allowed a porn movie crew to shoot a scene inside his SoHo store. Forbes writes, "Has Marc Jacobs gone mad? Not at all. Rather, a calculated move: In the jaded world of fashion and entertainment, association with porn is becoming a way to demonstrate edginess."
Fashion Goes Soft Porn
Jenna Jameson in Adidas Ad
Trend Themes
1. Fashion-porn Collaboration - Fashion designers are collaborating with pornographic content creators to capitalize on edginess and break societal taboos.
2. Softcore Porn in Fashion Advertising - Fashion brands are using sexual imagery in their advertisements to gain attention and challenge societal norms.
3. Porn Stars as Fashion Ambassadors - Porn stars are being hired as ambassadors for fashion brands, blurring the lines between fashion and pornography.
Industry Implications
1. Fashion - Fashion industry can collaborate with pornographic content creators to differentiate themselves and break societal taboos.
2. Advertising - Advertising industry can incorporate sexual imagery into their campaigns to gain attention and challenge societal norms.
3. Adult Entertainment - Adult entertainment industry can enter into collaborations with fashion brands to expand their reach and gain mainstream acceptance.