As a rule, monochromatic fashion editorials usually make for very striking and attention-grabbing photography. Understandable, then, why Jeremy Laing chose to go the black and white route for his fall ‘09 to spring ‘10 ad campaign.
The fashion editorial features Canadian Native, model Heather Marks, with skin the color of porcelain, in a pallete of washed out blacks and grays in front of a blaring white background.
It looks like her poses were meant to render her haunted and beautiful, but they also create the look of a slightly exhausted zombie.
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Jeremy Laing's Spring 2010 Campaign Leaves Model Exhausted
Trend Themes
1. Monochromatic Editorial - Opportunity for disruption with unique visual style or themed campaigns.
2. Zombie-inspired Fashion - Opportunity for designers to inject a unique sense of glamour into undead-themed clothing.
3. Porcelain Skin Aesthetic - Opportunity for skincare, beauty, and makeup brands to market towards the trend of pale, almost translucent skin.
Industry Implications
1. Fashion Industry - Opportunity for designers and brands to utilize monochromatic, zombie-inspired, and porcelain skin aesthetics in their marketing and products.
2. Beauty Industry - Opportunity for skincare and makeup brands to market towards the trend of pale, porcelain skin featured in the campaign.
3. Entertainment Industry - Opportunity to incorporate zombie-inspired fashion and aesthetics into movies, TV shows, and other media.