The ads for Jessica Simpson's new perfume, Fancy, feature the blonde singer/ actress writhing in bed wearing nothing but a stain sheet. You'd think the question she is asking is, "Do you fancy ME?"
"With Fancy, I wanted to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or every day with my favorite jeans," said Simpson. "For me Fancy is just that; fancy. This is a special fragrance-personal, whimsical, playful and romantic with a heart of gardenia, an essence I truly cherish."
Fancy is officially launched on August 15, 2008.
Jessica has repeatedly used this bed / sofa 'come hither' pose in many of her photoshoots and music promos (check second row of the gallery). Hopefully she can come up with a new art direction for her upcoming country music album. The first single of this new country direction is, "Come On Over."
Wearing Nothing to Promote Celebrity Fragrances
Fancy Jessica Simpson?
Trend Themes
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Celebrity Fragrance Ads — Celebrity fragrance brands are incorporating racy ads to promote their product lines.
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Personal and Playful Fragrances — The demand for personal and playful fragrances continue to grow in the perfume industry.
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Celebrity as Brand Ambassador — More celebrity brand ambassadors are being utilized to market fragrance brands.
Industry Implications
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Fragrance Industry — Fragrance companies have an opportunity to create unique and personal scents to match the growing demand for more personal and playful fragrances.
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Celebrity Endorsement Industry — The demand for more celebrity brand ambassadors in the fragrance industry highlights an opportunity for the celebrity endorsement industry to grow.
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Fashion and Beauty Industry — Fashion and beauty companies can incorporate celebrity fragrance ads to their marketing strategies to attract a wider audience.