Vudu has a new Family Play mode, which can automatically skip through movie scenes that contain either sex, violence, profanity or drug use. However customers are able to customize what the Family Play Mode skips through, and the feature can be turned off altogether at any time. Over 500 titles currently support the feature on Vudu, and the company says it will continue to add more titles each week. Eligible titles will have a button that says, "watch with family play."
Vudu is rolling out this feature as a concerted effort to become the most family-friendly video streaming service on the market. This feature could help Vudu find a family oriented customer base.
Family Focused Video Streaming
Vudu Has Added a Family Play Mode That Skips Over Graphic Content
Trend Themes
1. Customizable Video Filters - Opportunity for streaming services to allow users to customize video filters that fit their preferences and values.
2. Family-friendly Content - Streaming services should prioritize creating and curating content suitable for family viewing to attract a larger family-oriented customer base.
3. Targeted Content Curation - Video streaming services can use data on user preferences to curate personalized family-friendly content recommendations based on age-appropriateness and values.
Industry Implications
1. Streaming Services Industry - Streaming services need to keep up with evolving customer preferences for family-oriented content and customization options to stay relevant in the market.
2. Media Industry - The media industry can tap into the growing demand for family-friendly content by producing more programming and content suitable for all ages.
3. Technology Industry - Innovative technology solutions for filtering and curating age-appropriate and values-aligned video content can lead to disruptive changes in the wider streaming and media industries.