Google is offering consumers a more collective way to enjoy mobile apps with a platform called Family Library, that allows loved ones to have access to the same applications. The service allots for up to six people to share access to one app, splitting the cost for different platforms amongst multiple people. This will be a way consumers can share content as well as the price of owning multiple apps.
Many app services charge monthly subscription fees and the Google Family Library platform makes it much easier for consumers to share accessibility by co-owning the main profile login. Family Library will allow for six members to join and share one profile, which ensures that more people have access to content for smaller fee. The service hopes to launch this summer.
Familial App-Sharing Services
Google's Family Library Allows Consumers to Collectively Use Apps
Trend Themes
1. App-sharing Economy - The rise of app-sharing services like Google's Family Library presents an opportunity for businesses to tap into the growing sharing economy by offering collective access to their applications.
2. Shared Access Platforms - Shared access platforms, such as Google's Family Library, highlight the potential for businesses to create innovative platforms that allow multiple individuals to collectively utilize paid digital content.
3. Cost-sharing Apps - The emergence of cost-sharing apps like Family Library presents a disruptive innovation opportunity for businesses to explore new subscription models that enable multiple users to split the cost of accessing apps.
Industry Implications
1. Mobile App Development - The app-sharing trend opens up new opportunities for mobile app developers to create platforms or features that enable users to share and access apps collectively.
2. Digital Content Providers - Digital content providers can leverage shared access platforms, such as Google's Family Library, to expand their user base and generate revenue through collective subscription models.
3. Subscription-based Services - The app-sharing economy presents an innovative disruption for subscription-based services to explore new business models that offer shared access to their services, attracting a larger customer base.