Leveraging the power of his online community, 50 Cent hosted a fake funeral for Fat Joe. In the video, 50 Cent makes fun of Fat Joe's relatively poor album sales. He actually cries, “Fat Joe just passed away. Soundscan came out and he sold like 46,000 copies.â€
50 Cent has long mocked his rivals, including Fat Joe. What makes his mockery so powerful is the fact that Fifty can leverage his million MySpace friends, 160,000 community members and millions of video viewers.
It's also clever that 50 Cent arms his followers with facts, “The results are in, Elephant In The Sand (50's latest mixtape) wins by a landslide. [It's at] 400,000 copies downloaded. On ThisIs50.com, a staggering 220,000 downloaded there and if you don't believe me, you can go check yourself and see it. It's a fact.â€
If you're looking for more info about 50 Cent's network, check this out:
Fake Funerals as Banter
50 Cent Throws Funeral for Fat Joe
Trend Themes
1. Online Mockery - Exploring the trend of leveraging online communities to mock rivals and create buzz through viral videos.
2. Fact-based Content - Utilizing fact-based content to arm followers and bolster online influence.
3. Fake Funerals - Incorporating fake funerals into marketing campaigns to generate buzz and attract attention.
Industry Implications
1. Music Industry - Leveraging online communities and viral videos to promote and market music artists.
2. Social Media Management - Offering social media management services that teach clients to leverage their online communities for maximum impact.
3. Digital Marketing - Incorporating creative tactics, such as fake funerals, into digital marketing campaigns to generate buzz and reach new audiences.