Buy a pair of Faguo shoes and plant a tree without ever getting your hands (or shoes) dirty. That’s the concept behind the French shoe brand, Faguo, which translates to France in Mandarin. For every pair of shoes bought, they plant a tree in France, and this autumn they’ve released a set that contrasts starkly with their other collections. The newest collection, Linden, is the brand’s first leather dappling, but also features suede. The hues are are dark and autumn-inspired with camel, grey, navy and brown.
However, this season’s Faguo shoes veer away from their bright and playful look they’ve always displayed. One has to wonder if they’re veering too far from their appeal with this limited color spectrum of shoes, or if they are trying to move youth shoe taste to a more mature level. Either way, this two-year-old shoe brand, started by a couple of French students on exchange, have a marketing charm and connection to youth culture that will help them bounce back next season.
Tree-Saving Kicks
The French Brand's Faguo Shoes Fall Collection Screams Autumn Hues
Trend Themes
1. Sustainable Fashion - The concept of planting a tree for every pair of shoes bought presents an opportunity for other fashion brands to incorporate sustainable practices into their business models.
2. Minimalist Design - Faguo's shift towards darker and more mature colors in their latest collection opens up opportunities for minimalist design trends in the fashion industry.
3. Youth Culture Marketing - Faguo's success in connecting with youth culture highlights the potential for other brands to tap into this market segment through targeted marketing strategies.
Industry Implications
1. Fashion Retail - The innovative tree-planting concept by Faguo shoes can be adapted by other fashion retailers to attract environmentally-conscious customers.
2. Sustainable Lifestyle - The integration of sustainable practices in the fashion industry, as demonstrated by Faguo, presents opportunities for businesses in the sustainable lifestyle sector.
3. Youth Marketing - Faguo's success in connecting with youth culture presents opportunities for marketing agencies and brands targeting the youth demographic.