The Facundo rum collection consists of four elevated sipping rums for the luxury-minded consumer. The range presents "the pinnacle of 150 years of pioneering rum-making" and acts as the lasting legacy of Don Facundo Bacardí Masso.
The Facundo rum collection consists of some of the rarest and finest distilled spirits. Derived from the family reserve, the luxury-focused products were never meant for mass circulation — a fact that makes them that much more appealing. Consisting of four distinct extensions, the range is intended to fuse premium taste with artistic excellence that takes stylistic cues from the Art Deco movement.
The first offering of Facundo rum is 'Neo.' Aged up to eight years in oak barrels, this liquid is charcoal-filtered, boasting fruity notes with undertones of candied almonds. Facundo 'Eximo,' on the hand, is blended before aging. It features a smokey element with smooth notes of vanilla and cocoa. The 'Exquisito' has a bold, golden label and a flavor that is rich and reminiscent of raisins, apricots, baking spices, and butterscotch. Finally, 'Paradiso,' the crown jewel of the Facundo rum collection, is "a blend of the finest and most distinguished rums in the private Bacardí family reserves." With hints of honey, marzipan, and sweet fruit, this Facundo rum is distinguished by its silky finish and its exceptional taste.
Limited Edition Sipping Rums
The Facundo Rum Collection is Marked by Luxury and Excellence
Trend Themes
1. Luxury Sipping Rums - Opportunities for innovation in creating high-end and exclusive rum collections for the luxury-focused consumer market.
2. Artistic-inspired Liquor - Innovation strategies to create liquors inspired by art movements and other cultural trends for a unique and visually-appealing product.
3. Private Reserve Spirit Collections - Opportunities for businesses to create private reserve spirit collections using rare and fine distilled spirits to appeal to discerning consumers looking for exclusivity.
Industry Implications
1. Luxury Goods - Companies in the luxury goods industry can tap into the trend of producing high-end sipping rums to attract the luxury-focused consumers.
2. Craft Liquor - Craft liquor producers can incorporate an artistic inspiration into their creations to appeal to consumers who value uniqueness and creativity in their spirits.
3. Hospitality - Hotels and upscale restaurants can leverage the trend of offering exclusive private reserve spirit collections as part of their luxury dining experience to attract more high-end clientele.