Facebook-inspired advertising has shaped the way in which billboards and print ads are created. Post-It notes, Gold's Gym, Wonderbra, Sky TG24, Tzomet Sfarim, and Colgate are just some of the brands who have cleverly used the awareness of Facebook to promote their message or brand.
The images above are from a Flickr pool created especially to document the global impact of Facebook-style advertising. The term 'on/off' is used to describe this phenomenon, in which components of virtual worlds are used in real-world applications.
Facebook-Inspired Advertising
Social Networking Heads Out of the Home to Billboards & Print Ads
Trend Themes
1. Facebook-inspired Advertising - The trend of using Facebook-style advertising techniques is disrupting traditional advertising methods, as virtual components are employed in real-world campaigns.
2. Social-media Driven Advertising - The rise of Facebook-inspired advertising is fueling a trend where social media analytics are used to inform and drive advertising strategies.
3. Integrated Advertising Campaigns - Facebook-style advertising is paving the way for a trend towards integrated campaigns, where digital and physical advertising channels are used in combination for maximum impact.
Industry Implications
1. Advertising - Advertising agencies can harness the trend of Facebook-inspired marketing techniques to create innovative campaigns that connect with consumers in new and engaging ways.
2. Social Media - Social media companies can leverage the trend of Facebook-style advertising by offering new tools and insights to help marketers create more effective campaigns on their platforms.
3. Print and Outdoor Advertising - Print and outdoor advertising companies can embrace the trend of Facebook-inspired campaigns by incorporating virtual elements into their media, creating unique and memorable experiences for consumers.