Imagine putting your head on a virtual model and "trying on" those clothes you are looking at online. My Face is coming to Facebook's Brand Me. The application can also be used for avatars too, so you clothing can change with fashions and the season. Price is no object when it comes to the style of your online personna.
Implications - With the rise of consumer photo manipulation and the mass adoption of digital photography, retail marketers are reinventing the way we try on clothes. Virtual fitting rooms let prospective customers "try on" different hairstyles, outfits and makeup without leaving the comfort of their home; they also give brands an opportunity to promote their products online.
Brand Me for Shopping or Avatars
"My Face" Application on Facebook
Trend Themes
1. Virtual Fitting Rooms - The use of technology to provide a virtual fitting room experience to customers allowing them to try on clothes, makeup and hairstyles without leaving the comfort of their home.
2. Avatar Personalization - The use of digital avatars to represent consumers online and provide them with opportunities to personalize and update their virtual wardrobe based on fashion trends and seasons.
3. Photo Manipulation - The use of consumer-generated photos and photo editing tools to allow customers to digitally try on and visualize products before making a purchase.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage virtual fitting rooms and avatar personalization to provide customers with unique experiences and simplify the shopping process.
2. Beauty Retail - Beauty retailers can use photo manipulation and virtual try-ons to allow customers to explore makeup and hairstyles before making a purchase, while also showcasing their products online.
3. E-commerce - E-commerce platforms can incorporate virtual fitting rooms, avatar personalization, and photo manipulation tools to enhance the online shopping experience for customers and improve conversion rates.