The incredibly inspirational 'Fabulous At Every Age' campaign from Harper's BAZAAR and Estée Lauder highlights the power of women. The contest captures women of all ages who are inspirational to others for their attitudes, as well as achievements in life.
The magazine's beauty director Alexandra Parnass explains that, "They’re humans, you know? None of them are absolutely perfect head-to-toe, as none of us are. It really strikes you when talking to any of these women that they are truly not bothered by the little things in life."
The contest is a great way to provide role models for women of all ages as each of the women picked is someone of great character and success. It truly is a great cause that Harper's BAAZAR and Estée Lauder are promoting with the 'Fabulous At Every Age' campaign.
Age-Defying Campaigns
Harper's BAZAAR's 'Fabulous at Every Age' Contest is Inspirational
Trend Themes
1. Inspirational Campaigns - Creating campaigns that highlight the power and achievements of women of all ages can inspire others.
2. Embracing Imperfections - Promoting the idea that beauty and success come in all forms can disrupt traditional beauty standards.
3. Role Model Recognition - Recognizing and promoting women who serve as role models can empower and encourage others.
Industry Implications
1. Fashion & Beauty - The fashion and beauty industry can adapt by showcasing diversity in age and embracing imperfections.
2. Media & Publishing - Media outlets and publishers can contribute by creating platforms that highlight inspirational individuals of all ages.
3. Women Empowerment Organizations - Organizations focused on women's empowerment can use this campaign as a model for celebrating and recognizing role models.