Last year, Wrag Wrap debuted a special, festive fabric-based gift wrap for the holidays. The product satisfied an agenda for sustainability, both in terms of the process of manufacturing and that of consumption.
The fabric-based gift wrap was crafted out of 100 per cent recycled (and traceable) plastic bottle waste. The collection consists of 11 double-sided designs -- with a Christmas print on one side and "a design for all occasions" on the other.
While the fabric-based gift wrap can be used for numerious purposes after the initial gifting experience, it can be completely reusaed in another scenerio as each wrap is considered to be a very "durable product." As Wrag Wrap seeks to contribute to the circular economy, at the end of its life, the fabric-based gift wrap can be sent back for refurbishment or to be recycled with a textile partner.
Recycled Fabric-Based Gift Wraps
Wrag Wrap's New Product is Not Only Recycled but It Can Be Reused
Trend Themes
1. Recycled Fabric-based Gift Wraps - Opportunity for disruptive innovation in sustainable gift packaging using recycled fabric-based wraps.
Industry Implications
1. Textile Industry - The textile industry can explore the use of recycled fabric-based wraps for sustainable packaging solutions.
2. Circular Economy - The circular economy industry can leverage the concept of reusable and recyclable fabric-based gift wraps to promote sustainability.
3. Gift and Packaging Industry - The gift and packaging industry can adopt the use of durable and eco-friendly fabric-based wraps to meet consumer demand for sustainable products.