Eyeshadow packaging is usually plastic-based but Half Magic (the beauty brand by Euphoria makeup artist Donni Davy) is shaking up the beauty industry with more sustainable solutions. The brand's creamy eyeshadows can be found in seven shades that come packaged in compostable and recyclable compacts made from biodegradable materials like industrial potato starch and molded cellulose.
The creamy single eyeshadows can be found in matte, glossy, shimmery and metallic finishes, proving that there are no compromises that have to be made when it comes to earth-friendly beauty. The brand's eyeshadow singles can be found in bold shades for Gen Z like sky blue, mint, gold and rusty rose.
These brightly colored, travel-ready compacts are ready to be used on the go or depotted and placed into the brand's Forever Palette, which is also a recyclable beauty solution.
Compostable Eyeshadow Compacts
Half Magic's Recyclable Eyeshadow Packaging is Biodegradable
Trend Themes
1. Sustainable Beauty Packaging - Half Magic's compostable and recyclable eyeshadow compacts made from biodegradable materials represent a trend towards sustainable beauty packaging.
2. Eco-friendly Cosmetics - Half Magic's use of biodegradable materials for their eyeshadow compacts represents a trend towards more eco-friendly cosmetics.
3. Travel-ready Beauty - Half Magic's brightly colored and compact eyeshadow compacts represent a trend towards travel-ready beauty products.
Industry Implications
1. Beauty - The beauty industry could potentially benefit from incorporating more sustainable and eco-friendly packaging solutions, like Half Magic's biodegradable eyeshadow compacts.
2. Retail - The retail industry could potentially capitalize on the trend towards more eco-friendly and travel-ready beauty products by offering a wider selection of these items.
3. Packaging - The packaging industry could potentially innovate by developing more biodegradable and compostable materials for beauty products, as seen in Half Magic's eyeshadow compacts.