Cosmetic brands have managed to stay on top of new style demands at the turn of each season. Iconic companies like Revlon, Maybelline and Rimmel have consistently reinvented their products, meeting the likes and dislikes of an incredibly long list of women. Smaller brands and specialists have also etched out groundbreaking frameworks, frequently seen by way of the permanent tattoos and imaginative organic powders that are listed in the Eyeliner Trend Report.
Colorful mascaras and thick fake eyelashes have enhanced female appearances, allowing many beauty enthusiasts to dabble with fresh looks. The fact that these products need to be replaced on a yearly basis also creates a consistent consumer demand, consistently providing jobs for marketing firms and stylists. These professionals are all impacted by these aesthetic ventures, 200 of which are documented in the Eyeliner Trend Report.
Eyeliner Trend Report
Learn About Cosmetic Ventures at the Head of the Makeup Realm
Trend Themes
1. Colorful Mascara - Opportunity for cosmetic brands to create new vibrant shades of mascara to keep up with the colorful mascara trend.
2. Organic Makeup - Opportunity for smaller, specialist cosmetic brands to focus on creating organic and sustainable makeup products to cater to the growing number of consumers seeking eco-friendly cosmetics.
3. Permanent Makeup - Opportunity for specialized tattoo studios to expand their services and cater to the growing demand for permanent makeup, as seen in the increase of eyeliner tattoos.
Industry Implications
1. Cosmetics - Industry players have an opportunity to focus on product innovation and create more trend-aligned products.
2. Marketing - Marketing firms can capitalize on the consistent consumer demand for makeup trends to create targeted campaigns for cosmetic brands.
3. Tattoo and Piercing - Tattoo studios have an opportunity to expand their services to cater to the growing demand for permanent makeup, including eyeliner tattoos.