O Boticário's Extinct fragrance is a unique product venture through which the brand aims to capture the aroma of the pre-pollution days. The project's focus on creating fragrances inspired by unpolluted environments serves as a poignant reminder of the consequences of environmental degradation.
O Boticário has chosen to forego commercial sales of its Extinct fragrance and instead use it as a platform to promote environmental consciousness.
By highlighting the importance of preserving natural scents and raising awareness about the environmental impact of pollution, O Boticário contributes positively to the discourse on sustainability. In addition to the Extinct fragrance, O Boticário has entered a number of collaborations For example, the brand's collaboration with Grupo Boticário Startups and Artemisia will launch an open innovation project to address solid waste management challenges.
Unique Pre-Pollution Fragrances
O Boticário Address Its Eco Concerns with the Extinct Fragrance
Trend Themes
1. Pre-pollution Fragrances - O Boticário's Extinct fragrance captures the aroma of the pre-pollution days, highlighting the importance of preserving natural scents.
2. Environmental Consciousness - Through its Extinct fragrance, O Boticário promotes environmental consciousness by raising awareness about the environmental impact of pollution.
3. Open Innovation for Sustainability - O Boticário's collaboration with Grupo Boticário Startups and Artemisia addresses solid waste management challenges, showcasing the potential of open innovation in sustainability.
Industry Implications
1. Fragrance - O Boticário's Extinct fragrance introduces a unique product venture that focuses on capturing the aromas of pre-pollution days, opening up opportunities for the fragrance industry.
2. Environmental Awareness - O Boticário's commitment to promoting environmental consciousness through the Extinct fragrance creates significant opportunities in the environmental awareness industry.
3. Sustainable Innovation - The collaboration between O Boticário, Grupo Boticário Startups, and Artemisia in addressing solid waste management challenges demonstrates the potential for sustainable innovation in various industries.