EXCEL ESPORTS taps wellness-focused magnetics brand Bioflow for its new partnership. Bioflow’s magnetic therapy wristbands will be the star of the partnership, as these wellness products will be used to improve EXCEL’s players’ well-being. The company's collaboration with EXCEL is its first foray into esports. Still, Bioflow has shown significant interest in the sector as it previously launched an esports-specific sub-brand to appeal to gamers.
"With musculoskeletal injuries being such a widespread concern amongst esports players, Bioflow can make a real impact on our player’s physical health. Bioflow’s game-changing products will enable our players to recover more swiftly, which will help to maximise training and competition time at major events," said Mark Carter, Commercial Director at EXCEL ESPORTS.
Esports Therapy Bracelets
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Trend Themes
1. Esports Wellness Products - EXCEL ESPORTS' partnership with Bioflow for magnetic therapy wristbands highlights the emerging trend of wellness products for esports players.
2. Gamers' Healthcare - The use of Bioflow's wristbands for esports players' physical health highlights the trend of addressing healthcare needs specific to gamers.
3. Athlete Recovery Technology - The adoption of magnetic therapy wristbands for musculoskeletal injuries shows the trend of using technology for athlete recovery in esports.
Industry Implications
1. Esports - EXCEL ESPORTS' partnership with Bioflow for its therapy wristbands highlights a potential new industry of esports wellness and healthcare products.
2. Athlete Recovery - Bioflow's magnetic therapy wristbands offer potential opportunities for the sports industry to adopt and market athlete recovery technology.
3. Wellness - Bioflow's partnership with EXCEL ESPORTS in using its therapy wristbands highlights opportunities in the wellness industry to enter esports and gaming.