Posh Peanut, the children's boutique launched at the beginning of 2011 by wife, mother of two, daughter, and sister Fiona Sahakian, recently expanded its portfolio with the introduction of a new Evil Eye collection. The new series boasts children's dresses, pajamas, accessories, blankets, and more under $100.
The theme around the collection, the evil eye boasts an adorable pattern that is famously known as a magic symbol. The evil eye’s job is to keep away negativity and protect against bad luck, "making it the perfect design to bring some good energy and extra fortune your way."
The playful and luck-filled Evil Eye collection from Posh Peanut's is available to purchase on the brand's website as well on Amazon, Saks Fifth Avenue, and Nordstrom.
Evil Eye-Inspired Child Apparel
The Posh Peanut Evil Eye Collection is Priced Under $100
Trend Themes
1. Evil Eye-inspired Child Apparel - The popularity of the Evil Eye collection by Posh Peanut highlights the opportunity for more children's clothing brands to create magical and culturally-inspired designs for their products
2. Affordable Children's Fashion - Posh Peanut's Evil Eye collection under $100 demonstrates the demand for reasonably priced, yet stylish children's clothing and accessories
3. Magic and Symbolism in Design - The success of the Evil Eye collection presents an opportunity for designers to create unique and meaningful designs that incorporate cultural or spiritual symbolism
Industry Implications
1. Children's Apparel - The Evil Eye collection's success by Posh Peanut highlights the potential for other children's apparel brands to create unique collections that resonate with their audience
2. E-commerce - The availability of Posh Peanut's products on multiple online platforms like Amazon, Nodstrom, etc. showcase the success of e-commerce and highlights the potential for other online retailers
3. Design and Manufacturing - The Evil Eye collection's unique and culturally-inspired design showcases opportunities for other designers and manufacturers to think outside the box and create unique products