Touché was founded to address the challenge of finding luxury bedding that is both eco-friendly and high-quality. The brand's inception stemmed from the founder's personal quest for sustainable and ethical bedding options, driven by a commitment to environmental consciousness. Experiencing struggles with acne and insomnia, the founder recognized the impact of conventional bedding on skin health and sleep quality, prompting the creation of a product line that offers both luxury and wellness benefits.
The discovery of TENCEL™ Lyocell fibers, derived from eucalyptus pulp, marked a turning point for Touché. These fibers are crafted into a silky fabric that rivals traditional silk in feel and appearance, allowing Touché to fill a market gap for sustainable, ethical bedding that also promotes restful sleep. The brand's range, including Eucalyptus Sateen Duvet Covers, Sheet Sets, Cot Sheets, Vegan Silk Eye Masks, and Scrunchies, embodies cloud-like luxury. Touché's contribution to a sustainable, calming, and rejuvenating bedroom experience caters to the skin, hair, and soul, aligning with the founder's vision of eco-friendly luxury bedding that customers will cherish.
Beauty-Supporting Bed Sheets
Touché Offers Temperature-Regulating Eucalyptus Bedding
Trend Themes
1. Eco-friendly Bedding - The rising demand for sustainable and ethical bedding options creates opportunities for businesses to offer eco-friendly bed sheets made from innovative materials like TENCEL™ Lyocell fibers.
2. Wellness-enhancing Bedding - The connection between bedding and sleep quality and skin health presents a potential market for businesses to develop bedding products that promote restful sleep and improve overall wellness.
3. Luxury Sustainable Textiles - The use of eucalyptus pulp-derived fibers like TENCEL™ Lyocell in bedding opens up possibilities for luxury brands to create high-quality textile products that are both sustainable and aesthetically appealing.
Industry Implications
1. Textile Industry - The textile industry can explore the production of eco-friendly bedding made from innovative materials like TENCEL™ Lyocell fibers, catering to the rising demand for sustainable products.
2. Wellness Industry - Businesses in the wellness industry can tap into the market for bedding products that promote restful sleep and improve overall wellness, creating innovative solutions that enhance the bedroom experience.
3. Luxury Bedding Industry - Luxury bedding brands can differentiate themselves by incorporating eucalyptus pulp-derived fibers like TENCEL™ Lyocell into their products, creating a niche market for sustainable and aesthetically pleasing textiles.